Ritenowmuzic is a creative powerhouse founded by Phabian “S-Quire” Winfield, built to amplify authentic stories through music, film, and publishing. Established in New York, the company first drew national attention in 2025 when S-Quire’s viral music video with Melissa Mercado became a cultural flashpoint—sparking coverage across TMZ, The New York Post, The Breakfast Club, and more.

Since then, Ritenowmuzic has expanded into a full-scale multimedia platform. The company has produced The Making of a Moment: From the Shadows to the Spotlight (book) and The Making of a Moment (feature documentary), narrated by WBLS radio legend Lenny Green, premiering October 2025 at SVA Theatre in Manhattan. The official soundtrack, anchored by the single 10 Toes, bridges hip-hop artistry with lived experience, bringing the story to life across multiple mediums.

Beyond production, Ritenowmuzic drives cultural impact through school tours, college talks, community partnerships, and branded merchandise. With a gold-and-black aesthetic symbolizing resilience and triumph, the company’s mission is to transform real-life moments into movements that inspire, empower, and resonate worldwide.

WELCOME TO RITENOWMUZIC